Urban Amalgam
Urban Amalgam is a bespoke gifting brand that transforms packaging into a thoughtful, personal experience. Specializing in thematic gift wrapping, stationery, and accessories like ribbons and gift tags, the brand aims to make every gift feel uniquely special. I designed their Brand Identity System keeping the joys of gifting and meaningful connection as the focus.
Service
Print, Digital & Web
Client
Urban Amalgam
Year
2019
The brand identity and visual language was developed to capture the spirit of celebration, joy, and meaningful connection. The identity system includes a monogram, an extended logo unit (font + symbol), and a logomark, all derived from the initials “U + A” combined with gifting and stationery motifs.
The color palette is bold, peppy, and pop—evoking confetti, festivity, and happiness.
With a balance of modern design and warmth, Urban Amalgam’s identity system makes the act of gifting not just about presentation, but about the emotions behind every carefully wrapped package.
The Power of
Meaningful Connection
To deepen the brand’s personal storytelling, we highlighted stories from each team member about their personal “gifting language”—what gifting means to them and how they express love through thoughtful presents. This emotional layer ties the brand’s visual language to the heartfelt joy of giving and receiving.
Black Edition
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