Knight & Deia

Knight & Deia is a skincare brand rooted in inclusivity, acceptance, and joy. Inspired by the mythology of Night and Day, the brand identity and visual language blend a mystical fairytale allure with minimal, conscious design.

Service

Branding, Packaging, Print, Social Media

Client

Sophia Tan

Year

2021

Knight & Deia is a skincare brand centered on inclusivity, self-acceptance, and the idea that skincare should be a joyful ritual, even on difficult days. When the founder approached me, she had a clear vision: to create a brand that felt like an everyday luxury while carrying the warmth of a personal self-care journey.

The name Knight & Deia draws inspiration from dual mythologies—Night and Day, and the story of a Knight protecting the Goddess of Dawn. This concept informed the brand’s mystical yet inviting identity, where self-care is not just routine but a ritual of beauty and love.

Logo & Identity

The logo and primary motif reflect the duality through a stylized sun-moon emblem, featuring sensual half-closed eyes that evoke a sense of calm and serenity. The color palette is drawn from the hues of the night sky—deep purples and violets—enhancing the brand’s magical, dreamlike essence.

Packaging

Beyond aesthetics, the packaging and branding were designed to be minimal, clean, and conscious, emphasizing Knight & Deia’s commitment to gentle, allergen-free skincare suitable for all skin types. Every element, from typography to composition, reinforces the idea of balance—between day and night, care and indulgence, simplicity and sophistication.

JOY

Cheer & Celebration

CARE