I Say Organic
I Say Organic is a pioneering social enterprise that connects small farmers directly to consumers, making organic produce both accessible and sustainable. Rejecting the typical rustic aesthetic of the organic market, the brand embraces a vibrant, joyous identity that reflects the richness of seasonal produce and the abundance of nature.
Service
Illustration, Packaging, Print
Client
I Say Organic
via Quick Brown Fox
Year
2017
The packaging illustrations play a key role in visually reinforcing this ethos. Each design places the young, environmentally conscious Indian consumer within lush farms, forests, and orchards—the very landscapes where the produce is grown.
These illustrations not only celebrate organic farming but also establish an emotional connection between consumers and the source of their food.
Stories of the Land and Its People
A key challenge in this project was developing character designs that feel relatable and authentic in natural environments like farms and fields—balancing a fresh, transcendent quality with a deep-rooted sense of being locally sourced. The goal was to ensure that the visual storytelling felt immersive and connected to the brand’s mission.
Designed for Freshness and Flexibility
Additionally, a unique packaging solution was developed for lentils, grains, and pulses. The translucent stand-up pouches feature an unprinted lower section, allowing consumers to see the product at a glance.
Thoughtful Design for a Conscious Consumer
Economical, in-house thermal printed stickers provide flexibility in labeling, accommodating the unpredictable nature of organic yields. This approach ensures minimal waste while maintaining an engaging and informative brand presence.
