Prospero Health
Prospero Health is a free AI-powered digital health tool designed to help Australians manage obesity through personalized guidance, interactive tools, and intelligent tracking. From naming the brand to defining its vision, this project was an opportunity to create real impact by addressing critical gaps in the healthcare industry.
Service
Brand Strategy, Identity & Visual Language
Client
Impact Obesity
Year
2023
At the heart of Prospero’s approach is AI-driven tracking and support, offering personalized insights, milestone tracking, and tailored recommendations to help users stay on course with their recovery and self-management journey. But while the technology acts as a companion, we wanted to Prospero to feel like a real person, a mentor-friend, adapting to individual needs and providing encouragement at every step.
Our deep dive into the market revealed two major challenges:
limited access to reliable information on obesity management and bariatric surgery—with GP consultations often inaccessible and recovery being long and complex—and the social stigma surrounding obesity, which often discourages people from seeking support.
A key insight from our brand sprint was the need to shift the narrative away from body weight and negative associations, instead focusing on self-empowerment, integrity, and progress—no matter how small through graphic elements and abstraction. This empathetic approach became our USP.
Naming & Identity
The name, Prospero, derives from prosperity, symbolizing good fortune and reclaiming life. The visual identity reinforces this sense of empowerment, featuring a symbol of open wings that embodies freedom, progress, and joy. Designed as an organic, abstract motif, it reflects Prospero’s empathetic, caring, and gently encouraging approach.
Breaking from the clinical, impersonal look of traditional healthcare brands, Prospero’s identity is warm, uplifting, and inclusive, designed to give users a sense of control and optimism on their journey. The result is a brand that doesn’t just offer tools but fosters a mindset of growth, resilience, and hope—powered by technology and human-centered care.
