Newsary
Newsary is a free PR platform that uses journalist-trained AI to connect changemakers—SME owners, entrepreneurs, founders, and experts—with journalists and podcasters. Built on the belief that great stories can come from anywhere, it empowers users to craft compelling narratives and amplify them through relevant media. In designing Newsary’s brand identity and visual language, the goal was to create a distinct presence in the oversaturated PR market. While Newsary is built on cutting-edge AI, storytelling remains deeply human, and the brand identity needed to reflect both innovation and tradition.
Service
Digital & Web
Client
Marie Dowling
via Everest Engineering
Year
2024
The logo mark merges key storytelling elements—a loudspeaker and speech bubble—to symbolize news dissemination and conversation. A subtle overturned corner hints at newspapers and print media, grounding the design in the legacy of journalism.
The monogram, featuring the letter “N,” was designed to be direct and minimal while maintaining a strong connection to news and storytelling.
Newsworthy Stories from Experts across the Globe
Breaking away from the industry’s typical blues and greys, the color palette is vibrant, youthful, and confident—speaking directly to Newsary’s millennial and Gen Z audience. The design system reflects the platform’s core belief: stories worth sharing can come from anywhere, and PR should be accessible to all. The result is an identity that is inclusive, empowering, and impactful.
