Nike by You
Nike by You invited me to create a series of 30 custom illustrations celebrating the energy and movement of urban women in India—athletes, sportswomen, and everyday hustlers. These dynamic artworks, available for customization at Nike’s flagship stores, capture the thrill of motion, from dedicated workouts to the daily rush of city life.
Service
Illustration, Print
Client
Nike
Year
2023
Drawing from the energy of athletes, fitness enthusiasts, and the constant motion of city living, my artwork reflects the dynamism of strength training, yoga, running, and even the hurried pace of catching a bus or an auto. Each piece is rich with color and fluid forms, emphasizing the thrill and momentum of movement.
This project allowed me to blend storytelling with design, creating art that resonates with Nike’s ethos of empowerment and self-expression. The illustrations were displayed in-store, offering customers a way to personalize their gear with visuals that celebrate the hustle, resilience, and vibrancy of Indian women in motion.
Inspired from India
The illustrations incorporate elements of Delhi’s urban landscape—metros, autos, buses, and even the ever-present flocks of pigeons—seamlessly weaving them into the visual narrative of movement.
Desi Chique
The bold body language of the women, combined with distinctly Indian motifs, creates a dynamic aesthetic that feels both globally relevant and deeply rooted in desi culture.
